I was in the air an average of 30 hours a month for the last two years, so I watched a lot of movies -- typically semi-delirious on Ambien-- that I wouldn't ordinarily. One of those was the star-studded rom-com "He's Just Not That Into You." Note: You won't see this movie at the Oscars tonight, or any night, and that's not because it was cruelly overlooked. But as a plane movie, it sufficed. I'm assuming most TechCrunch readers are far to Y-chromosomey to have seen it or even admit they've seen it, so I'll fill you in on the thrust of the film. Like most things in life, the simplest explanation is usually the right one: If a guy doesn't call, he didn't lose your number, he isn't away on business in Yemin, he wasn't kidnapped and held at gunpoint-- he just didn't want to call you. All these fairy-tale stories that lonely girls thrive on about how the jerky guy one day woke up and realized how great you are may have happened to somebody, sometime, but that person was the exception, not the rule. The somewhat cold message of the film is that you shouldn't live your life assuming you are the exception. (Of course as rom-coms go, the main character does end up being the exception, undercutting the wisdom of the point. But for the purposes of real life, let's pretend she didn't and moved on to someone else.)
Believe it or not, this movie came up in conversation at a dinner party in Silicon Valley the other night.
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